Testa A/B Testing for Shopify

Run statistically rigorous experiments on your Shopify store — split test URLs, target by audience and device, track conversion goals, and ship the variants that actually move the needle.

• URL split testing. Route traffic between variant pages with mutually exclusive groups and customizable traffic shares.
• Conversion & engagement goals. Track purchases, page views, and custom events backed by statistical significance.
• Audience & device targeting. Run experiments scoped by country, device, or any segment that matters to your store.